走进国际企业家的内心世界

Kreston Survey Form

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Which of the following best describes you?

Employment Status

Student

Unemployed

Full-time employed

Part-time employed

Self-employed

Homemaker

Retired

How old are you?

Age Group

18 - 30

31 - 40

41 - 50

51 or over

Where do you live?

Your location

Europe

Middle East

Africa

Asia Pacific

North America

Latin America

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Fearless

Cautious

Interpreneur scale - Fearless to Catious

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Fearless to cautious

18-30 age range

48%
believe an interpreneur will be cautious.
44%
believe an interpreneur will be moderate.
7%
believe an interpreneur will be fearless.

31-40 age range

43%
believe an interpreneur will be cautious.
37%
believe an interpreneur will be moderate.
18%
believe an interpreneur will be fearless.

41-50 age range

44%
believe an interpreneur will be cautious.
36%
believe an interpreneur will be moderate.
20%
believe an interpreneur will be fearless.

51+ age range

27%
believe an interpreneur will be cautious.
40%
believe an interpreneur will be moderate.
32%
believe an interpreneur will be fearless.

Take away

Fearlessness comes with age – our “baby boomers” (the over 51 age group) are almost 5 times more likely to identify as fearless than their younger counterparts!

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Practical

Imaginative

Interpreneur scale Practical to Imaginative

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Practical to Imaginative

18-30 age range

51%
believe an interpreneur will be imaginative.
33%
believe an interpreneur will be moderate.
15%
believe an interpreneur will be practical.

31-40 age range

46%
believe an interpreneur will be imaginative.
40%
believe an interpreneur will be moderate.
13%
believe an interpreneur will be practical.

41-50 age range

53%
believe an interpreneur will be imaginative.
41%
believe an interpreneur will be moderate.
7%
believe an interpreneur will be practical.

51+ age range

42%
believe an interpreneur will be imaginative.
48%
believe an interpreneur will be moderate.
10%
believe an interpreneur will be practical.

Take away

Generation X are an imaginative group: 41-50 have the strongest “imaginative” tendencies, and are the least likely to be "practical"!

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Team-oriented

Individualistic

Interpreneur scale Practical to Imaginative

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Team-oriented to Individualistic

18-30 age range

32%
believe an interpreneur will be individualistic.
47%
believe an interpreneur will be moderate.
19%
believe an interpreneur will be team orientated.

31-40 age range

42%
believe an interpreneur will be individualistic.
34%
believe an interpreneur will be moderate.
25%
believe an interpreneur will be team orientated.

41-50 age range

44%
believe an interpreneur will be individualistic.
47%
believe an interpreneur will be moderate.
12%
believe an interpreneur will be team orientated.

51+ age range

32%
believe an interpreneur will be individualistic.
47%
believe an interpreneur will be moderate.
21%
believe an interpreneur will be team orientated.

Take away

Generation X also like to rely on their own intuition : the 41-50 year old age group were the most likely to choose “individualism” as a character trait for Interpreneurs.

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Open to new/others ideas

Committed to own ideas

Interpreneur scale Practical to Imaginative

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Open to new/others ideas to Committed to own ideas

18-30 age range

46%
believe an interpreneur will be Committed to own ideas.
32%
believe an interpreneur will be moderate.
20%
believe an interpreneur will be Open to new/others ideas.

31-40 age range

41%
believe an interpreneur will be Committed to own ideas.
33%
believe an interpreneur will be moderate.
28%
believe an interpreneur will be Open to new/others ideas.

41-50 age range

40%
believe an interpreneur will be Committed to own ideas.
40%
believe an interpreneur will be moderate.
20%
believe an interpreneur will be Open to new/others ideas.

51+ age range

29%
believe an interpreneur will be Committed to own ideas.
38%
believe an interpreneur will be moderate.
32%
believe an interpreneur will be Open to new/others ideas.

Take away

Take your new ideas to leaders over the age 51, let the younger generation run with their ideas.

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Introvert

Extrovert

Interpreneur scale Practical to Imaginative

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Introvert to Extrovert

18-30 age range

58%
believe an interpreneur will be extrovert.
35%
believe an interpreneur will be moderate.
6%
believe an interpreneur will be introverted.

31-40 age range

59%
believe an interpreneur will be extrovert.
34%
believe an interpreneur will be moderate.
6%
believe an interpreneur will be introverted.

41-50 age range

56%
believe an interpreneur will be extrovert.
33%
believe an interpreneur will be moderate.
9%
believe an interpreneur will be introverted.

51+ age range

47%
believe an interpreneur will be extrovert.
47%
believe an interpreneur will be moderate.
6%
believe an interpreneur will be introverted.

Take away

Perhaps unsurprisingly, everyone no matter what their age felt extroversion is a key attribute of an interpreneur.

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Visionary

Tactical

Interpreneur scale Practical to Imaginative

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Visionary to Tactical

18-30 age range

44%
believe an interpreneur will be tactical.
38%
believe an interpreneur will be moderate.
16%
believe an interpreneur will be visionary.

31-40 age range

41%
believe an interpreneur will be tactical.
31%
believe an interpreneur will be moderate.
27%
believe an interpreneur will be visionary.

41-50 age range

43%
believe an interpreneur will be tactical.
37%
believe an interpreneur will be moderate.
19%
believe an interpreneur will be visionary.

51+ age range

32%
believe an interpreneur will be tactical.
47%
believe an interpreneur will be moderate.
19%
believe an interpreneur will be visionary.

Take away

But perhaps more surprisingly, every age range agreed that interpreneurs were probably more tactical thinkers – mindful of the costs and risks of expansion?

Q10

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Focus on details

Focus on big picture

Interpreneur scale Practical to Imaginative

Q10

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Focus on details to Focus on big picture

18-30 age range

50%
believe an interpreneur will focus on the big picture.
37%
believe an interpreneur will be moderate.
11%
believe an interpreneur will be focus on details.

31-40 age range

54%
believe an interpreneur will focus on the big picture.
36%
believe an interpreneur will be moderate.
10%
believe an interpreneur will be focus on details.

41-50 age range

51%
believe an interpreneur will focus on the big picture.
56%
believe an interpreneur will be moderate.
10%
believe an interpreneur will be focus on details.

51+ age range

43%
believe an interpreneur will focus on the big picture.
46%
believe an interpreneur will be moderate.
11%
believe an interpreneur will be focus on details.

Take away

It's the Millennial generation that are deemed to be the world’s strategic thinkers – those in the 31-40-year-old age range came out top for this attribute.

Q11

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Fast decision making

Deliberate decision making

Interpreneur scale Practical to Imaginative

Q11

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Fast decision making to deliberate decision making

18-30 age range

58%
believe an interpreneur will make deliberate decisions.
29%
believe an interpreneur will be moderate.
11%
believe an interpreneur will make fast decisions.

31-40 age range

51%
believe an interpreneur will make deliberate decisions.
33%
believe an interpreneur will be moderate.
15%
believe an interpreneur will make fast decisions.

41-50 age range

45%
believe an interpreneur will make deliberate decisions.
40%
believe an interpreneur will be moderate.
14%
believe an interpreneur will make fast decisions.

51+ age range

31%
believe an interpreneur will make deliberate decisions.
44%
believe an interpreneur will be moderate.
23%
believe an interpreneur will make fast decisions.

Take away

Experience matters it seems: the younger you are the more you consider your decision-making, the older you are, the more you use instinct.

走进国际企业家的内心世界

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执行摘要

Which of the following best describes you?

How old are you?

Where do you live?

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Fearless to cautious

18-30 age range

31-40 age range

41-50 age range

51+ age range

Take away

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Practical to Imaginative

18-30 age range

31-40 age range

41-50 age range

51+ age range

Take away

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Team-oriented to Individualistic

18-30 age range

31-40 age range

41-50 age range

51+ age range

Take away

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Open to new/others ideas to Committed to own ideas

18-30 age range

31-40 age range

41-50 age range

51+ age range

Take away

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Introvert to Extrovert

18-30 age range

31-40 age range

41-50 age range

51+ age range

Take away

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Visionary to Tactical

18-30 age range

31-40 age range

41-50 age range

51+ age range

Take away

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Focus on details to Focus on big picture

18-30 age range

31-40 age range

41-50 age range

51+ age range

Take away

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Fast decision making to deliberate decision making

18-30 age range

31-40 age range

41-50 age range

51+ age range

Take away