Inside the mind of an INTERPRENEUR

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Executive Summary

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Q1

Which of the following best describes you?

Q2

How old are you?

Q3

Where do you live?

Q4

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Fearless
Cautious
5

Q4

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Fearless to cautious

18-30 age range

  • 48%
    believe an interpreneur will be cautious.
  • 44%
    believe an interpreneur will be moderate.
  • 7%
    believe an interpreneur will be fearless.

31-40 age range

  • 43%
    believe an interpreneur will be cautious.
  • 37%
    believe an interpreneur will be moderate.
  • 18%
    believe an interpreneur will be fearless.

41-50 age range

  • 44%
    believe an interpreneur will be cautious.
  • 36%
    believe an interpreneur will be moderate.
  • 20%
    believe an interpreneur will be fearless.

51+ age range

  • 27%
    believe an interpreneur will be cautious.
  • 40%
    believe an interpreneur will be moderate.
  • 32%
    believe an interpreneur will be fearless.

Take away

Fearlessness comes with age – our “baby boomers” (the over 51 age group) are almost 5 times more likely to identify as fearless than their younger counterparts!

Q5

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Practical
Imaginative
5

Q5

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Practical to Imaginative

18-30 age range

  • 51%
    believe an interpreneur will be imaginative.
  • 33%
    believe an interpreneur will be moderate.
  • 15%
    believe an interpreneur will be practical.

31-40 age range

  • 46%
    believe an interpreneur will be imaginative.
  • 40%
    believe an interpreneur will be moderate.
  • 13%
    believe an interpreneur will be practical.

41-50 age range

  • 53%
    believe an interpreneur will be imaginative.
  • 41%
    believe an interpreneur will be moderate.
  • 7%
    believe an interpreneur will be practical.

51+ age range

  • 42%
    believe an interpreneur will be imaginative.
  • 48%
    believe an interpreneur will be moderate.
  • 10%
    believe an interpreneur will be practical.

Take away

Generation X are an imaginative group: 41-50 have the strongest “imaginative” tendencies, and are the least likely to be "practical"!

Q6

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Team-oriented
Individualistic
5

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Q6

Team-oriented to Individualistic

18-30 age range

  • 32%
    believe an interpreneur will be individualistic.
  • 47%
    believe an interpreneur will be moderate.
  • 19%
    believe an interpreneur will be team orientated.

31-40 age range

  • 42%
    believe an interpreneur will be individualistic.
  • 34%
    believe an interpreneur will be moderate.
  • 25%
    believe an interpreneur will be team orientated.

41-50 age range

  • 44%
    believe an interpreneur will be individualistic.
  • 47%
    believe an interpreneur will be moderate.
  • 12%
    believe an interpreneur will be team orientated.

51+ age range

  • 32%
    believe an interpreneur will be individualistic.
  • 47%
    believe an interpreneur will be moderate.
  • 21%
    believe an interpreneur will be team orientated.

Take away

Generation X also like to rely on their own intuition : the 41-50 year old age group were the most likely to choose “individualism” as a character trait for Interpreneurs.

Q7

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Open to new/others ideas
Committed to own ideas
5

Q7

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Open to new/others ideas to Committed to own ideas

18-30 age range

  • 46%
    believe an interpreneur will be Committed to own ideas.
  • 32%
    believe an interpreneur will be moderate.
  • 20%
    believe an interpreneur will be Open to new/others ideas.

31-40 age range

  • 41%
    believe an interpreneur will be Committed to own ideas.
  • 33%
    believe an interpreneur will be moderate.
  • 28%
    believe an interpreneur will be Open to new/others ideas.

41-50 age range

  • 40%
    believe an interpreneur will be Committed to own ideas.
  • 40%
    believe an interpreneur will be moderate.
  • 20%
    believe an interpreneur will be Open to new/others ideas.

51+ age range

  • 29%
    believe an interpreneur will be Committed to own ideas.
  • 38%
    believe an interpreneur will be moderate.
  • 32%
    believe an interpreneur will be Open to new/others ideas.

Take away

Take your new ideas to leaders over the age 51, let the younger generation run with their ideas.

Q8

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Introvert
Extrovert
5

Q8

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Introvert to Extrovert

18-30 age range

  • 58%
    believe an interpreneur will be extrovert.
  • 35%
    believe an interpreneur will be moderate.
  • 6%
    believe an interpreneur will be introverted.

31-40 age range

  • 59%
    believe an interpreneur will be extrovert.
  • 34%
    believe an interpreneur will be moderate.
  • 6%
    believe an interpreneur will be introverted.

41-50 age range

  • 56%
    believe an interpreneur will be extrovert.
  • 33%
    believe an interpreneur will be moderate.
  • 9%
    believe an interpreneur will be introverted.

51+ age range

  • 47%
    believe an interpreneur will be extrovert.
  • 47%
    believe an interpreneur will be moderate.
  • 6%
    believe an interpreneur will be introverted.

Take away

Perhaps unsurprisingly, everyone no matter what their age felt extroversion is a key attribute of an interpreneur.

Q9

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Visionary
Tactical
5

Q9

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Visionary to Tactical

18-30 age range

  • 44%
    believe an interpreneur will be tactical.
  • 38%
    believe an interpreneur will be moderate.
  • 16%
    believe an interpreneur will be visionary.

31-40 age range

  • 41%
    believe an interpreneur will be tactical.
  • 31%
    believe an interpreneur will be moderate.
  • 27%
    believe an interpreneur will be visionary.

41-50 age range

  • 43%
    believe an interpreneur will be tactical.
  • 37%
    believe an interpreneur will be moderate.
  • 19%
    believe an interpreneur will be visionary.

51+ age range

  • 32%
    believe an interpreneur will be tactical.
  • 47%
    believe an interpreneur will be moderate.
  • 19%
    believe an interpreneur will be visionary.

Take away

But perhaps more surprisingly, every age range agreed that interpreneurs were probably more tactical thinkers – mindful of the costs and risks of expansion?

Q10

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Focus on details
Focus on big picture
5

Q10

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Focus on details to Focus on big picture

18-30 age range

  • 50%
    believe an interpreneur will focus on the big picture.
  • 37%
    believe an interpreneur will be moderate.
  • 11%
    believe an interpreneur will be focus on details.

31-40 age range

  • 54%
    believe an interpreneur will focus on the big picture.
  • 36%
    believe an interpreneur will be moderate.
  • 10%
    believe an interpreneur will be focus on details.

41-50 age range

  • 51%
    believe an interpreneur will focus on the big picture.
  • 56%
    believe an interpreneur will be moderate.
  • 10%
    believe an interpreneur will be focus on details.

51+ age range

  • 43%
    believe an interpreneur will focus on the big picture.
  • 46%
    believe an interpreneur will be moderate.
  • 11%
    believe an interpreneur will be focus on details.

Take away

It's the Millennial generation that are deemed to be the world’s strategic thinkers – those in the 31-40-year-old age range came out top for this attribute.

Q11

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Fast decision making
Deliberate decision making
5

Q11

Where on a scale of 0-10 between these opposite attributes do you think a typical 'interpreneur' will sit?

Fast decision making to deliberate decision making

18-30 age range

  • 58%
    believe an interpreneur will make deliberate decisions.
  • 29%
    believe an interpreneur will be moderate.
  • 11%
    believe an interpreneur will make fast decisions.

31-40 age range

  • 51%
    believe an interpreneur will make deliberate decisions.
  • 33%
    believe an interpreneur will be moderate.
  • 15%
    believe an interpreneur will make fast decisions.

41-50 age range

  • 45%
    believe an interpreneur will make deliberate decisions.
  • 40%
    believe an interpreneur will be moderate.
  • 14%
    believe an interpreneur will make fast decisions.

51+ age range

  • 31%
    believe an interpreneur will make deliberate decisions.
  • 44%
    believe an interpreneur will be moderate.
  • 23%
    believe an interpreneur will make fast decisions.

Take away

Experience matters it seems: the younger you are the more you consider your decision-making, the older you are, the more you use instinct.