Kreston International raises its UK profile as two members adopt the Kreston brand
January 26, 2015
Kreston International raises its UK profile as two members adopt the Kreston brand.
Kreston International announced today that two of the networks UK members, Reeves and James Cowper are incorporating the Kreston brand into their own; an acknowledgement of the network’s mounting importance.
Jon Lisby, Kreston’s Chief Executive Officer, said: “This is a significant step change to our profile in the UK. Entrepreneurial businesses in the SME and Mid-Market sectors increasingly need to access trusted international compliance and advisory services and Kreston members worldwide are accustomed to working closely to provide quality, creative and seamless solutions. I am delighted that Reeves and James Cowper are the first of our UK firms to join the increasing number of members who are choosing to adopt the global brand as this is a further demonstration of the cohesion of the network’s global service.”
The rebranding will take effect from 2 February 2015, when the firms will become: Kreston Reeves, and James Cowper Kreston.
Both firms, which operate in different areas of South-East England, say that the move will benefit existing clients with interests abroad and bring international referrals to their respective partnerships.
Clive Stevens, Executive Chairman of Reeves and a board member of Kreston, said: “This cements and highlights our relationship with Kreston at a time of mounting demand from clients for international expertise and growing opportunities for us to benefit from overseas referrals.”
Robert Holland, Managing Partner at James Cowper adds: “The Kreston network is important to our firm and those clients with interests overseas. It ensures that our clients receive the same high level of service overseas as they would from our own offices.”
Although Kreston’s members work in close collaboration to best serve UK and international clients, the renaming and common branding does not involve any merging of activities or formal links between the two accountancy practices.
Left to right, Jon Lisby, Clive Stevens and Robert Holland