Kreston Brighture, China, September newsletter 2025
September 30, 2025
Read the latest financial news and updates in China from experts at Kreston Brighture.
September 30, 2025
Read the latest financial news and updates in China from experts at Kreston Brighture.
July 18, 2025
In 2025, the China-US trade relationship—one of the most significant bilateral economic ties globally—underwent substantial turbulence. Tariff policies emerged as a central instrument in the strategic rivalry between the two nations. Over the year, these policies transitioned from a phase of intense confrontation to a period of temporary easing, marked by a series of rapid and substantial adjustments. The frequency and magnitude of these changes represent a rare chapter in global trade history.
A review of China’s official announcements throughout 2025 highlights the escalation and subsequent de-escalation of tariff measures imposed in response to US actions.
Further progress was made in June during negotiations held in London, building on the Geneva Agreement. Two major outcomes emerged:
While these developments provided temporary relief for Chinese enterprises, fundamental disagreements persist. The US maintains a 20% tariff on fentanyl and continues to apply a 10% base tariff across the board. Meanwhile, China upholds restrictions on rare earth element exports. Underlying technological competition between the two countries also remains unresolved.
The ongoing tariff conflict, marked by both escalation and partial resolution, has had far-reaching effects on Chinese businesses. These effects vary by industry and company size and have influenced areas ranging from financial performance to operational strategy. Key impacts include:
1. Export challenges and operational strain
2. Supply chain realignments
3. Heightened uncertainty and compliance burdens
The China-US tariff fluctuations in 2025 posed serious challenges for Chinese enterprises, but they also acted as a catalyst for growth and adaptation. Businesses responded with innovation, supply chain transformation, and market diversification—strategies that will serve them well in an unpredictable global trade landscape.
Looking ahead, it is vital for both China and the US to enhance communication and cooperation. By doing so, they can promote a stable and mutually beneficial trade relationship and contribute to broader global economic prosperity and order.

This is a general guide only and not designed to cover every scenario and the nuances of VAT. Specific advice according to each transaction or supply should always be sought from a VAT specialist.
April 3, 2025
February 6, 2025
January 18, 2025
Read the latest financial news and updates in China from experts at Kreston Brighture.
October 4, 2024
Kreston Global firm, Brighture, shares its expertise in its latest newsletter covering financial news and updates from China.
June 17, 2024
Kreston Global firm, Brighture, shares its expertise in its latest newsletter covering financial news and updates from China.

Experienced Managing Director with a strong background in business development, strategy, and leadership. A licensed Certified Auditor and Accountant and Registered Court Expert with expertise in economics and finance. Extensive board and committee membership, including the Supervisory Board of Unicredit bank Serbia and AmCham Tax and Finance Board. Published author in reputable business publications. Holds a Master’s degree in Quantitative Finance and a Bachelor’s degree in Economics. Fluent in Serbian and English with limited working proficiency in Spanish. Committed to driving growth, delivering results, and fostering strategic alliances. Jelena holds qualifications from the East China University of Science and Technology and the University of Belgrade, Faculty of Economics and Business.
June 4, 2024
The Serbia-China Free Trade Agreement (FTA) signed on October 17, 2023, represents a significant milestone for the two nations and in the broader context of international politics, particularly the dynamics between Europe and China. This agreement is noteworthy for several reasons:
This FTA is the first of its kind between China and a Central Eastern European country, positioning Serbia as a pioneer in this new phase of economic relations with China. It marks a departure from China’s previous European FTAs with nations like Switzerland, Iceland, and Georgia, extending its reach into a region where such agreements have been absent.
The agreement promises to enhance trade and cooperation across automotive, technology, agriculture, and commodities sectors. In 2022, bilateral trade between China and Serbia was valued at approximately $3.55 billion, with Serbia exporting mainly ores, slag and ash, copper, and electrical equipment to China. Conversely, China’s exports to Serbia included machinery, electronic equipment, and vehicles. This FTA aims to further increase this trade volume by eliminating tariffs on a significant portion of goods, creating opportunities for both countries.
Serbia’s active participation in China’s Belt and Road Initiative (BRI) signifies a deepening of strategic ties. China has been heavily involved in infrastructure projects in Serbia, including the construction of highways and power plants, reflecting a growing economic partnership under the BRI framework.
The FTA represents a notable divergence from the path Serbia has been expected to follow in its pursuit of EU membership. The European Union, which has been cautious in its trade dealings with China and does not have an FTA with Beijing, may view this agreement as a significant deviation from Serbia’s expected alignment with EU policies and standards.
The slow pace of Serbia’s EU accession negotiations has created a void, which China appears eager to fill. This FTA can be seen as Serbia seeking to diversify its economic alliances and reduce its dependence on European markets, in response to the protracted EU integration process.
This development poses a challenge for the EU, highlighting the need for a nuanced approach towards aspirant countries and their international agreements. The EU may need to address the implications of China’s increasing economic presence in regions traditionally under EU influence, especially among countries awaiting EU membership.
In summary, the Serbia-China FTA is a landmark development, highlighting shifts in global trade dynamics and the evolving relationship between Europe and China. It reflects Serbia’s strategic navigation of international relations amidst delayed EU accession and China’s expanding influence in regions critical to European interests.
If you would like to speak to one of our specialists in Serbia, please get in touch.
April 11, 2024
January 4, 2024
The December 2023 issue of the Kreston Brighture newsletter delves into recent advancements in financial and tax policies. This section highlights the latest changes, offering insights into their implications for both businesses and individuals.
November 22, 2023
Kreston Global firm, Brighture, shares its expertise in its latest newsletter covering financial news and updates from China.
July 28, 2023
Kreston Global firm, Brighture, shares its expertise in its latest newsletter covering financial news and updates from China.
April 17, 2023
R&D tax incentives in China have been made a permanent policy by China’s State Council. This month (March 2023) they announced the extension of supportive tax and fee policies that are aimed at incentivising innovation and supporting industries that were affected by the COVID-19 pandemic. These policies are expected to reduce the annual tax and fee burden on eligible companies by over RMB 480 billion, which is approximately US$69.8 billion.
One of the multiple policies that have been extended in the announcement is the tax deduction for research and development (R&D) expenses. The pre-tax deduction ratio of R&D expenses for certain eligible companies will continue to increase from 75% to 100%, with no expiration date specified. This policy was previously only available to manufacturing enterprises, but the 2022 Government Work Report expanded it to include technology-based small- and medium-sized enterprises (TSMEs) to encourage innovation.
In September 2022, the Ministry of Finance (MOF), State Taxation Administration (STA), and the Ministry of Science and Technology (MOST) temporarily expanded the policy of super deduction of R&D expenses to general enterprises. During the period from October 1, 2022 to December 31, 2022, the ratio for the additional pre-tax deduction for R&D expenses for enterprises that were already eligible was raised from 75% to 100%
The State Council has now announced that this temporary expansion will become a long-term policy, demonstrating the government’s eagerness to support tech innovation. The extended policy will provide more support to eligible companies and encourage them to invest in R&D, which will boost innovation and ultimately drive economic growth.
China’s renewed tax and fee policies are expected to provide much-needed support to industries affected by the pandemic and incentivize innovation through the extension of R&D tax incentives. This is a positive step towards boosting economic growth and ensuring the country’s long-term competitiveness in the global market.
If you would like to learn more about taking advantage of the R&D tax incentives in China, get in touch or read more about tax developments in China here.
March 24, 2023
Kreston firm, Brighture, shares their expertise in their latest March 2023 newsletter covering financial news and updates from China.
March 7, 2023
Every year on 8 March, the world celebrates International Women’s Day to acknowledge women’s social, economic, cultural, and political accomplishments. It is also a time to take action towards achieving gender equality and empowering women. This year, Kreston Global aims to highlight some remarkable women within the organisation and gain their perspectives on what it takes to succeed as a woman in the network.
Annie Sun is a highly accomplished professional with nearly two decades of experience in accounting and statistics. She currently serves as the CEO of Brighture, a leading firm in China that specialises in providing expert accounting services to clients across various industries. Founded in 2003, Brighture has rapidly become a key player in the industry, thanks in no small part to Annie’s exceptional leadership and guidance. In 2015, the company joined the Kreston Global network, further cementing its reputation as a leading provider of accounting services in the region.
Why did you decide to run your firm?
Being a professional, I want to help more entrepreneurs succeed.
What qualities do you need to run a successful accounting firm?
To run a successful accounting firm, the endless selection of “professional, integrity and efficient” internal and external clients, namely colleagues and customers, helps.
How do you support equality in your firm?
There are two main points:
We recently surveyed ‘interpreneurs’ – entrepreneurs looking to expand internationally. The data showed that female CEOs were more likely than males to consider expanding overseas. Why do you think this might be?
Female CEOs may be more focused on collaboration and resource integration.
There was a significant indication that existing networks were an attraction to overseas expansion in particular countries; why do you think female interpreneurs value this more than their male counterparts?
The network can maximize the unity, service concept, and standards, which is a guarantee for both the company team and the clients.
What advice would you give female entrepreneurs starting today, or would you give your 28-year-old self?
Attentively adapt to society’s development and clients’ needs, with professional expertise to help them achieve success and stability.
To learn more about doing business in China, click here.
February 14, 2023
Kreston firm, Brighture, shares its expertise in its latest February 2023 newsletter covering financial news and updates from China.
December 17, 2021
Kreston firm, Brighture, share their expertise in their latest newsletter covering financial news and updates from China.