News & insight

Kreston International rebrands to Kreston Global

July 9, 2021

LONDON – Kreston International, one of the world’s largest accounting networks, has today announced that it has rebranded to become Kreston Global, positioning the network for its next phase of growth and evolution. The rebrand takes place as Kreston celebrates its 50th anniversary in 2021, and as its profile continues to grow around the globe.

With a refreshed visual identity and a new website, the Kreston Global brand is now an even more powerful asset for member firms operating in a truly digital-first environment. The new brand also enables a more flexible framework for inclusion of member firms’ local names and brands, ensuring local relevance while cementing the firm’s connection to Kreston’s substantial global reach and resources.

Since its foundation in 1971 as one of the earliest accounting networks, Kreston Global has grown to a network of 170 independent firms in more than 120 countries around the world. With five decades’ experience of world class client service, Kreston continues to be a top partner of choice for dynamic businesses and individuals with international ambitions.

Liza Robbins, Chief Executive of Kreston Global, said:

“As Kreston celebrates its 50th anniversary, the time was right to evolve our name and brand to ensure it truly represents the colourful, accessible and deeply connected network that is Kreston Global. The world continues to emerge from the pandemic to a more digital-first environment than ever before, presenting unique challenges to organisations wanting to stand out and communicate effectively with clients and other stakeholders. With a newly refreshed brand, we are now able to support and empower our member firms around the world more effectively than ever before, as well as take our global brand profile to the next level.”

The new Kreston Global identity and logo was developed by Akiko Design, a UK-based web design and development agency.