Experienced Managing Partner with a demonstrated history of working in the accounting industry. Skilled in Internal Audit, Account Reconciliation, Accounting, Tax, and Financial Accounting. Strong accounting professional with a Master’s Degree focused in Insurance and social security from University of National and World Economy.
Bulgaria
News
Settling and investing in Andorra webinar
January 26, 2024
Kreston Global firm, Kreston Iberaudit, is hosting a webinar on settling and investing in Andorra. They will explore various residence options and the key requirements for investing in Andorra. The event will take place on February 22nd at 12:00 PM (Spain) / 11:00 AM (UK).
Prof. Giannina Tacca Soriano, an Expert Collaborator in the investment landscape of Andorra, and a partner at Kreston Iberaudit.
During this session, participants will receive updated information on the latest fiscal and migratory developments approved in Andorra. Additionally, they will have the opportunity to interact and ask questions.
This webinar is tailored for companies and individuals interested in investing in Andorra. The session will be conducted in English and is completely free!
Don’t miss the chance to gain valuable insights and make informed decisions.
A guide to setting up business in Poland is the latest publication to be produced by a firm in the Kreston Global network to support clients looking to start a business in the country. The guide, written by experts at network firm Exco A2A Polska, describes Poland as a stable economy, with a strategic location in Europe and a skilled workforce. Its economy is robust, consistently growing, and represents one of the largest in the EU. Additionally, Poland boasts a variety of universities recognised for business education, making it an attractive destination for investors and entrepreneurs.
Setting up a business in Poland involves choosing the right legal structure. Options include sole proprietorship, limited liability companies, joint-stock companies, and various partnerships. Each structure has specific implications for management, liability, and tax obligations, which are crucial to understand for successful business operations.
Taxation and financial incentives
Poland offers a favourable tax environment for businesses, including a reduced corporate tax rate for certain taxpayers and investment incentives under the Polish Investment Zone program. Understanding these tax structures and incentives is vital for maximising profitability and ensuring compliance.
The Polish market
Understanding regional variations and economic conditions across Poland is crucial. The business landscape varies significantly between regions, influencing opportunities and challenges. Knowledge of these regional dynamics can guide strategic decisions and market entry plans.
Partnering with the right advisor
For a seamless business set-up in Poland, partnering with experienced advisors who understand the local business environment is essential. They can provide guidance on legal requirements, financial planning, and market entry strategies, ensuring a smooth transition into the Polish market.
Poland’s robust economy, strategic location, and favourable business environment make it an ideal destination for setting up a business. Understanding the legal and financial landscape is key to success in this dynamic market. With the right guidance and planning, entrepreneurs and investors can tap into the potential of the Polish market.
For expert advice on setting up a business in Poland, contact Exco A2A Polska today.
News
Doing business in Europe
January 19, 2024
Welcome to the latest edition of Doing Business in Europe, written by Kreston Global experts from across the region. Ranking as the 11th largest network in Europe, Kreston Global has over 8,500 highly qualified staff in 60 member firms working in 33 countries across Europe.
In this issue, we explore the business landscapes of 14 European countries, benefitting from both Eastern and Western perspectives, and a look forward to 2024 and beyond. Our experts share insight on hot topics in the region, such as the EU VAT gap, the Next Generation EU (NGEU) fund supporting ESG initiatives, and the latest on ATAD 3 and the Unshell Directive. Our special report on transfer pricing offers critical insights for businesses, and look into the future with a special feature on the 10-year recovery plan for Ukraine.
Julius Cincala is a partner at Kreston Slovakia, leading risk advisory and management consulting practices.
Zuzana Siderova
Tax Manager, Tax Advisor and Transfer pricing specialist, Kreston Slovakia
Zuzana, a Slovak accounting specialist, manages tax advisory and compliance projects, has expertise in financial audits, corporate and personal taxation, international taxation, value-added taxation, and transfer pricing across diverse business domains.
EU Sustainability Regulations
January 12, 2024
Central Europe’s manufacturing sector is being reshaped by EU Sustainability regulations, impacting countries like Slovakia, Romania, and Hungary. The aftermath of the Ukraine war and Germany’s reevaluation of its reliance on China have disrupted supply chains, driving up power costs and prompting a shift towards cleaner energy sources.
EU sustainability regulations impact on Central European manufacturing
Central Europe has traditionally played a smaller role in global manufacturing figures than other European neighbours. However, since the outbreak of the Ukraine war and Germany’s pre-Covid reliance on China, broken supply chains have driven up power costs.
Higher prices and new carbon reduction regulations favourably reposition countries like Slovakia, Romania and Hungary who have some of the highest shares of electricity from clean sources well above the West European average.
As the European Union grapples with balancing new environmental standards and maintaining its competitive edge on the global market, ambitious countries like Slovakia are becoming test beds for the new sustainability-focused landscape. With the advent of carbon emissions reporting within the EU, will listed and large companies relocate in droves to save money and carbon?
Driving carbon emissions down and costs up
The EU’s commitment to environmental sustainability is not without its challenges. Činčala believes that it will be easier to relocate manufacturing outside of Europe, rather than deal with the complexity of carbon emission reporting, while the process is being established,
“Slovakia has always been an industrial country. However, the higher power costs have seen companies seek to relocate manufacturing operations to China. We see this with our clients now. They are freezing operations as transforming their business to meet carbon emissions far outweighs any cost saving or carbon saving they receive from being in Slovakia.
Tax on imports
Although alarming, Činčala has been advising the Slovak government on dealing with these challenges for over 25 years, so has a clear view on the options available to the EU.
“If we want higher investments in green energy and business transformation we have to invest more in education, people, and transformation models. Currently, products that are manufactured outside of the European Union are cheaper because they’re not subject to the same level of regulation and transformation costs we face in the EU. This is why we need to find a way to fortify ourselves and our market. For example, by introducing new tax regulations on products made in third countries and imported into the EU.”
Transfer pricing compliance
With some unrest in the region, Činčala’s colleague, tax expert Zuzana Sidorová, has advice for any businesses moving operations around Europe, specifically into Slovakia,
“In recent months, a number of companies have approached us to transfer their business from Ukraine territory to Slovakia or to another European country.”
In Slovakia, any company that does transactions within its group, either locally or across borders, must follow transfer pricing rules, in line with the OECD (Organization for Economic Co-operation and Development) guidelines.
Common Transfer Pricing challenges in Slovakia
In Slovakia, many international companies are considered “limited risk,” like manufacturers, distributors, or service providers. These companies often report losses despite having little decision-making power. Sidorová has clear advice for companies with limited risk businesses in satellite European countries;
“From a transfer pricing perspective, they shouldn’t be reporting losses. Tax authorities often investigate these loss-reporting, internationally-owned companies, leading to lengthy and difficult tax audits. These audits can result in extra corporate taxes and can be extended to cover multiple tax periods.”
Transfer Pricing benchmarks
Sidorová advises her clients making cross-border or local (Slovak) intra-group transactions needs to review and update its transfer pricing file on a yearly basis. The benchmarking analysis must be prepared every three years, with annual financial updates of comparables (compliance with OECD transfer pricing guidelines).
Staying competitive
As the EU intensifies its sustainability focus, companies in Slovakia must adapt quickly. Success hinges on embracing green technology and understanding local tax and transfer pricing rules. It’s essential for businesses to align their operations with EU environmental goals, not just to comply with regulations, but to stay competitive and sustainable in the long run. Keeping up to date with any rapid tax updates in response to competitive markets is vital to maintain the viability of companies based in Slovakia. This strategic alignment by Slovakian companies is not only crucial for their own sustainability but also serves as a model for the wider European Union, demonstrating how economic resilience and environmental responsibility can coexist and drive progress across the continent.
Sharon Omer-Kaye, a taxation specialist with 30+ years of experience, started her career at HMRC in 1989 and later transitioned to private practice in 1991. Armed with qualifications from the Chartered Institute of Taxation, Association of Taxation Technicians, and Society of Trusts & Estate, she excels in navigating tax complexities. Additionally, her affiliation with the Personal Finance Society/Chartered Insurance Institute highlights her expertise in personal finance and insurance.
Investing in the United Kingdom
Sharon Omer-Kaye, a partner at James Cowper Kreston, shares her insights on the challenges and opportunities for investing in the United Kingdom.
Investment landscape: a delicate balance
As economic uncertainties loom over the UK, the investment landscape has witnessed a delicate balance between risk appetite and caution among HNWIs. Sharon Omer-Kaye notes, “It’s a balance. People have a widespread investment appetite, and some are more comfortable taking a degree of risk.” While some investors seek perceived safer options, enticed by higher interest rates on cash returns reaching up to 6%, a more sophisticated perspective recognises elevated inflation’s impact on such returns’ attractiveness.
Government gilts, particularly appealing to those subject to higher tax rates, have emerged as a short-term strategic option, offering a potential compound return of over 8%. Meanwhile, investment managers appear to be tactically diverting funds towards commodities, such as gold and silver, to hedge against equity downturns amid market volatility.
In the equities space, the volatility in the FTSE is viewed as an opportunity for investments in undervalued UK companies. The property market undergoes a distinctive transformation, with a division in investor sentiment. While some divest from property portfolios anticipating a decline, others view the correction as an opportunity to acquire properties at discounted rates, especially in the residential market facing a correction in the imbalance between wages and property prices.
Restoring confidence and stability
Amid the challenging economic environment, the focus shifts to factors that HNWIs seek to restore confidence and stability. Omer-Kaye emphasises the importance of recognising the broader global challenges, extending beyond the UK. Political stability becomes a critical factor influencing market sentiment, with frequent changes in leadership creating market nervousness.
She notes, “Achieving political stability and clarity is essential to calming the markets.” Lack of clarity creates a void in decision-making and restoring confidence hinges on resolving uncertainty about the future landscape and regulatory framework.
Mitigating risks
In navigating risks associated with the UK’s economic challenges, HNWIs adopt strategic approaches, assessing the current climate for potential investment opportunities. Omer-Kaye highlights the importance of a holistic view, considering exposure to cash, various investments, and tax-efficient instruments.
The strategic examination of the tax landscape becomes a crucial avenue for risk mitigation. Leveraging tax wrappers such as ISAs, EIS, and VCT investments provides a framework for strategic tax planning, aligning with the UK’s favourable tax regime for investing in high-growth companies.
Uncertainty: challenges and opportunities
Addressing the question of whether uncertainty is chasing away investors, Omer-Kaye suggests that the situation is nuanced. While some individuals may find the risks unappealing, uncertainty can create opportunities for confident investors. Political uncertainty contributes to hesitation, but the speaker dismisses the idea of investors being chased away, emphasising a wait-and-see approach.
The fluidity of the situation is acknowledged, with high-net-worth individuals exploring options without an immediate exodus. Commitment to the UK is highlighted, focusing on planning to navigate potential changes rather than an immediate departure.
A cautious optimism
High-net-worth individuals are encouraged to approach change flexibly, recognising that economic, political, and personal landscapes constantly change. In the face of uncertainty, innovation and adaptability become the guiding principles for navigating the economic landscape, demonstrating high-net-worth individuals’ resilience and strategic acumen in challenging times.
Sharon states, ‘As doors close, others open, prompting a need for innovative thinking and adaptability.’
Investing in Romania is attracting budget-focused businesses eyeing expansion in Eastern Europe. Eduard Pavel from Kreston Romania sheds light on the current economic trends, investment climate, and the opportunities that Romania presents to the global business community.
2022 FDI Surge
In 2022, Romania witnessed a rise in foreign direct investment (FDI), marking a phase of steady economic growth. Despite this progress, Pavel points out a significant gap when compared to Germany’s FDI inflows. He states, “Romania did experience growth in 2022, but the amount is still significantly less than that of Germany.” This observation highlights Romania’s growing, yet comparatively modest, position in the European investment landscape.
A Cautious Perspective on Investment Trends
After a shift in investment patterns, Pavel provides a cautious assessment of the general trend towards diversifying supply chains, a direct pivot from China to Europe, specifically Romania, isn’t definitively established.
“We cannot confirm that [clients] have shifted away from China and towards European suppliers.”
The Role of Green Energy
Romania’s green energy initiatives, while not the primary attractor, are influencing business decisions. According to Pavel, these initiatives are a contributing factor, albeit not the main reason behind multinational corporations’ interest in Romania. “The country’s green initiatives do play a role in attracting businesses,” he notes, indicating that Romania’s environmental commitments are resonating with the global business ethos. “Despite the emphasis on green energy, there hasn’t been a significant increase in inquiries from multinationals looking to relocate or start businesses in Romania due to these initiatives.”
Digitalisation and automation
One of the most pronounced trends observed in the past year is the shift towards automation and digitalisation. Pavel attributes this change to the pandemic, which has altered business practices globally. “Clients are paying more attention to automation and digitalisation,” he remarks, highlighting a broader trend that is influencing business strategies in Romania and beyond.
Outlook for 2024
Looking ahead to 2024, Eduard Pavel offers practical advice for international businesses considering expansion into Romania. He emphasises the importance of understanding local market dynamics and the regulatory environment. “Make sure to research the market, understand the legislation, and pay attention even to the nuances,” Eduard advises, underlining the need for a well-informed approach. He also stresses the significance of building long-term relationships in Romania’s relationship-driven business culture.
Rezar Llukaçej, Founder and Managing Partner of Kreston Albania, boasts over 20 years of extensive experience in the financial services industry. Throughout his career, he has diligently cultivated a vision aimed at establishing a distinctive company within the market, fueled by a commitment to excellence and the inheritance of core values.
Investing in Albania
Investing in Albania is driving the transformation of the nation into a hub for foreign investments in the heart of the Balkans. Central to this shift is the strategic repositioning of Albanian resorts, like Ksamil, as cost-effective alternatives to well-known European destinations.
Rezar Llukaçej, managing partner at the Kreston Albania office in Tirana, provides a comprehensive local perspective on the evolving economic landscape, shedding light on the factors that are establishing the groundwork for Albania’s EU accession.
Regulatory advancements fueling growth
Albania’s investment appeal has been significantly bolstered by proactive regulatory developments in the past year, offering preferential changes to some sectors they are keen to see grow. Rezar Llukaçej stresses that these sectors have seen the adoption of special legislation aimed at encouraging strategic investments, crucial for the nation’s economic development, “Albania maintains a liberal foreign investment regime to attract Foreign Direct Investment (FDI). The FDI flow in 2022 exceeded EUR 1.37 billion, thanks to the government prioritising sectors like tourism, manufacturing, energy, agriculture, oil and mining, and ICT.”
Albania’s FDI safeguards
Llukaçej identifies the key to the success of these improvements has been special legislation aiming to encourage and incentivise strategic investments.
“It calls for important capital investments that are implemented in key economic sectors, strategic for the development of the country.”
“The Law on Foreign Investment provides comprehensive safeguards for foreign investors,” Llukaçej says. He explains that it permits 100% foreign ownership in most industries, with only minor restrictions in areas like air transport and television broadcasting. He further highlights the pivotal role of the Albanian Investment Development Agency (AIDA), which guides foreign investors through the application process and confers the status of strategic investment/investor.
Llukaçej highlights it is not all smooth sailing, but the Albanian government has not taken its eye off the ultimate goal,
“There is always a demand for improvement in the regulatory framework and the government is actively working in that direction of maximising the opportunities to attract investors in the country due to the twining transition impact in the economy and industrial transformation.”
Sector-specific trends: Energy, tourism, real estate, and construction opportunities
Llukaçej notes significant growth in energy and tourism, “Albania has worked on various energy projects to diversify and improve its energy infrastructure, developing the potential to improve its energy efficiency. There has been an increase in interest from investors regarding solar and wind projects, plus the development of hydropower projects, as Albania has significant hydroelectric potential. The country has also worked on interconnection projects with neighbouring countries to increase energy security.”
Tourism, has also seen remarkable development. “The Bank of Albania has even announced recently that in the first 6 months of 2023, the expenses of foreigners who travelled to Albania reached a total of EUR 1.55 billion. This is the highest figure recorded after the 1990s. Due to this interest from investors continues to be high, as the need for new accommodation structures will enable investors to explore new investments in this sector.”
Llukaçej paints a picture of a country on the cusp of a tourism boom. “The plan for large infrastructure projects is not just about enhancing tourist experience but also about consolidating growth in this sector,” he explains.
In parallel, the real estate and construction sectors are buzzing with potential. Llukaçej’s insights reveal a nuanced investment climate, particularly appealing due to Albania’s favorable legislation for property investment. “There’s an intriguing interplay between the opportunities for foreign investors in real estate, whether it’s through leasing agricultural land or the strategic purchase of commercial properties,” he notes. This sector’s growth is intricately linked to the burgeoning tourism industry, creating a symbiotic relationship between the two.
Business development support: Skills, SMEs, and digital transformation
Llukaçej also touches on the growing importance of business skills training and education. The demand for programs focusing on business management, corporate governance, and navigating the challenges of green and digital transformations points to a burgeoning market in educational services. “This is about preparing the workforce for the future, aligning skills with the evolving demands of our economy,” he asserts.
Support for small and medium-sized enterprises (SMEs) is another key focus. Llukaçej envisions a landscape where digital and social media platforms play a crucial role in promoting and inspiring SMEs. “There’s immense potential in empowering SMEs, driving innovation and growth through digital engagement,” he observes. This trend speaks to the broader digital transformation underway in Albania, emphasising the country’s commitment to embracing technology and innovation.
Looking forward, Llukaçej anticipates continued government engagement in enhancing the attractiveness for foreign investments. “There’s a marked focus on streamlining processes for investors, particularly in strategic sectors,” he notes. Digital transformation across various industries is a key trend, with companies increasingly adopting digital marketing, e-commerce, data analysis, and robotic process automation.
“Digital skills development is targeting not only the supply side, the ICT sector, but also the demand side, the different economic sectors, to tap into the opportunities of digitalisation.”
Unsurprisingly, the impact of ESG movement in Europe is profound, according to Llukaçej. “International organisations and businesses are integrating ESG standards into their development strategies,” he states. He emphasises the government’s commitment to green transition, digital transformation, and energy security as part of its broader economic strategy.
Llukaçej discusses the evolution in social corporate governance. With a global movement towards sustainable and ethical business practices, Albania is no exception. “We’re witnessing a shift towards a more competitive and resilient business environment,” he states. This trend indicates a growing demand for advisory services in corporate governance and ESG compliance, aligning Albania with international standards of business conduct.
With a smaller, more agile economy able to put digital, environmental and economic policies into practice more quickly, the IMF recently upgraded the 2023 economic growth forecast to 3.6%. A similar growth forecast for 2024, and an EU accession status that seems on track to happen at the beginning of the next decade, both suggest that the Albanian economy could deliver well on any investments.
Biljana Sparavolo is the Head of Transfer Pricing at Kreston MDM in Serbia. With a robust career spanning over a decade, Biljana has developed extensive expertise in transfer pricing, financial audit, financial controlling, and corporate reporting. Before her current position, she worked as Financial Controller at both Adria Media and Nexe Group.
The impact of outsourcing on transfer pricing in Eastern Europe
Businesses should be aware of the impact outsourcing can have on transfer pricing in Eastern Europe. In a post-COVID world, a remarkable shift is underway as 77% of European countries opt to outsource within the continent. This move aims to fortify the global value chain (GVC) and reduce over-reliance on traditional outsourcing partners like China and Russia.
The spotlight is now on Eastern Europe, prompting questions about its potential to capitalise on this emerging trend and the intricate transfer pricing challenges that lie on the horizon. We spoke to Biljana Sparavalo, head of transfer pricing at Kreston MDM in Serbia, to unravel the nuances of this evolving landscape.
Benefits of European outsourcing: A win-win for accountants and clients
From an accountant’s perspective, outsourcing to Eastern Europe presents an array of advantages. Primarily, it offers cost-effectiveness and enhanced profitability, as labour costs in these regions are notably lower than in Western countries. This enables accountants to access and onboard new team members with specialised skills and knowledge that might be scarce in-house. Flexibility and scalability also contribute to the allure of outsourcing, empowering accountants to navigate varying workloads and adapt to changing demands more efficiently.
For clients of accountants, the benefits are equally compelling. Outsourcing translates into potential cost savings, which can lead to reduced accountancy fees. Clients can still expect high service quality due to the access to skills and modern technologies offered by the outsourcing team. The direct infusion of expertise and diverse perspectives brought by outsourced teams can significantly enhance the client experience. Furthermore, outsourcing can usher in innovative practices and technologies, contributing to improved service delivery.
However, while the advantages are significant, the actual benefits of hiring a European outsourcing partner may vary based on factors such as compliance, data protection, quality control, and cultural and language diversities.
Signs of the shift: Businesses moving towards Eastern Europe
“Before businesses embark on outsourcing in Eastern Europe, they typically explore opportunities in the region”, notes Sparavalo. A noticeable increase in collaborations and partnerships between businesses and European outsourcing companies serves as a tangible sign of this shift. This can be observed through official announcements, press releases, and discussions at industry events.
An additional indicator is the active participation of business representatives in conferences, forums, and industry events hosted in Eastern Europe. This demonstrates a palpable interest in leveraging the local outsourcing options available. Expansion strategies, including the opening of offices or expanding existing ones in Eastern European countries, further underline a commitment to establishing a physical presence that facilitates outsourcing activities.
Strategically, businesses align their service offerings with the strengths and specialisations of outsourcing entities in Eastern Europe. This includes areas such as IT services, software development and customer support. Investment patterns may also shift as businesses allocate funds towards infrastructures that support remote collaboration, showcasing their readiness to work seamlessly with teams spread across regions.
Companies engaged in outsourcing exploration often conduct consultations and market research specifically focused on Eastern Europe. Proactive measures such as adapting business operations to incorporate languages commonly used in the region and an increased emphasis on social responsibility initiatives illustrate a commitment to understanding and navigating the local outsourcing landscape effectively.
Opportunities for Eastern European businesses
For businesses in Eastern Europe, this paradigm shift represents a golden opportunity to actively participate in the global outsourcing market. The region’s strengths lie in its multilingual workforce, shared time zone, cost-effectiveness, and highly educated talent pool. Eastern Europe has become renowned for its expertise in the IT and technology sectors, making it a hotspot for outsourcing contracts in software and web development, as well as IT support.
The potential for European businesses to excel in outsourcing is not just limited to cost-effectiveness but extends to their commitment to delivering high-quality services. To fully capitalise on this opportunity, businesses should strategically develop their expertise to align with changing client needs. A strong focus on marketing and branding to showcase achievements and unique selling points becomes paramount.
Continuous learning and improvement, coupled with staying abreast of industry practices and trends, can make businesses more competitive. Establishing an industry presence through networking is also crucial. Active participation in conferences and engagement with clients and partners contribute significantly to achieving this goal.
Infrastructure also requires attention as businesses must ensure they have the technological and physical resources to deliver high-quality services. Implementing processes that demonstrate a commitment to providing services, flexibility and customisation can further enhance the appeal of the business. Building trust is of utmost importance when handling outsourcing projects involving confidential information. Developing a culture centred around client satisfaction and long-term relationships becomes a strategic approach in this context.
Key transfer pricing regulations in Eastern Europe
“While the rules for transfer pricing in Eastern Europe generally follow the standards set by the OECD, it’s crucial to recognise that specific laws can vary from country to country within the region”, says Sparavalo. A comprehensive understanding of the common aspects and essential regulations is pivotal for businesses navigating the complexities of transfer pricing laws in European countries, she notes.
Documentation requirements: ● Country-by-Country Reporting (CbCR): Multinational enterprises (MNEs) might be required to submit CbCR based on OECD guidelines. ● Local file and Master file: Companies may need to prepare documentation, including a detailed record of transaction-level transfer pricing (local file) and an overview of global business operations (master file). Arm’s length principle Transactions between related entities should be analysed at ‘arm’s length,’ meaning that the prices should be consistent with what would be agreed upon between unrelated companies.
Pricing methods
Regulations typically allow for various methods to define the arm’s length price, such as Comparable Uncontrolled Price (CUP), Resale Price Method (RPM), Cost Plus Method, and Transactional Net Margin Method (TNMM).
Advance Pricing Agreements (APAs)
In some countries, businesses may have the opportunity to make Advanced Pricing Agreements (APAs) with tax authorities. APAs enable taxpayers and tax authorities to agree on the methodology for determining transfer pricing, avoiding disputes in the future.
Resolving disputes
Various countries have established mechanisms for resolving transfer pricing disputes, including agreement procedures (MAP) with other nations.
Consequences of non-compliance
Not adhering to transfer pricing regulations can lead to penalties. The severity of consequences depends on the nature of non-compliance.
Documentation thresholds
Certain criteria may exist to determine which entities are obligated to adhere to documentation requirements.
It’s important to note that the development stages of transfer pricing regulations still vary in Eastern European countries, and practices differ. Therefore, conducting individual assessments in each country is advisable.
Common transfer pricing challenges faced by companies in Eastern Europe
Companies operating in Eastern Europe encounter a range of transfer pricing challenges that mirror the intricacies of the business landscape and regulatory characteristics of the region. One major hurdle is the complexity and variability of regulations. Each European country having its own tax laws means that businesses must carefully align their operations with numerous jurisdictional requirements.
In terms of documentation and compliance, companies bear the responsibility of maintaining accurate records to support their transfer pricing strategies. They must navigate through reporting requirements imposed by countries, presenting an added layer of complexity. Accessing comparable data is another significant obstacle, as relevant financial information or transactions for validation purposes can be challenging to find.
Regional economic climates introduce an additional layer of complexity, as market conditions and currency fluctuations impact border transactions and the determination of transfer prices.
To successfully manage these challenges, companies should consider leveraging the expertise of transfer pricing consultants.
Investing in solutions, continuous learning, and proactive risk management tailored to their industry and the unique transfer pricing landscapes in the Eastern European jurisdictions they operate in can also be instrumental.
Adaptation and awareness: Navigating the changing landscape
In conclusion, when dealing with transfer pricing in Eastern Europe, companies need to adopt a flexible mindset and thoroughly understand how local regulations and economic conditions can affect their finances. Keeping up with updates in transfer pricing rules and engaging with tax authorities are imperative steps.
The outsourcing landscape in Eastern Europe presents not just challenges, but substantial opportunities for businesses and accountants alike. Successfully taking part in this evolving trend requires strategic planning, a commitment to learning, and a proactive approach to region-specific transfer pricing challenges.
By embracing these principles, companies can navigate the changing landscape and leverage outsourcing to their advantage.
Erika is the CEO of Swedish accounting firm, Finhammars, and a qualified CPA with a background in team sports and travel, with a strong professional passion for cooperation and teamwork. Erika is goal-oriented and solution-focused, excelling in progressing, particularly in English-speaking environments. Erika’s expertise includes working with owner-managed companies, addressing auditing, tax matters, K10’s, 3:12 rules, dividends, and group structures, with a focus on future planning.
Investing in Sweden
Investing in Sweden, home to two banks ranked in the top 20 of the global top 100 safest banks by Global Finance Magazine in 2023, is often seen as a progressive choice. This perception stems from the nation’s high social equality and growing emphasis on sustainability.
As we round the corner into 2024, Erika Larsdotter Hed, the CEO of Finnhammars in Stockholm, offers an understanding of why Sweden’s economy is considered such a safe pair of hands and whether she considers that might change in 2024 under a turbulent few years across the global economy. Hed has held the CEO position for just over a year, but has worked at Finnhammars for over 12 years.
The shift to digital
Digital businesses could consider Sweden as a useful European base. Often cited as one of the happiest countries in the world, Sweden offers a preferential tax regime for investors, a well-educated workforce and remote-working friendly infrastructure. Hed points out this significant trend that has reshaped the Swedish business landscape,
“The COVID-19 pandemic has expedited the transition to the digital economy in Sweden.” This shift has opened new avenues for foreign companies to enter the market, especially through online and digital channels. It’s a change that’s likely to stay and continue shaping how businesses operate in Sweden.
Investor confidence amid currency changes
Despite the Swedish Krona’s recent decline in value, Hed notes that investors are still looking towards Sweden with confidence.
“The Swedish Krona has experienced a significant depreciation against major currencies in recent months. Surprisingly, a recent survey by the Swedish Trade & Investment Council indicates that foreign investors remain optimistic about Sweden. The country’s robust economic fundamentals continue to attract foreign investment.”
Sustainability hub
Sweden has set ambitious sustainability goals, ranking 5th in the global environmental performance index, with a core objective to be fossil-fuel free by 2045. Hed recognises this as an attractive proposition for forward-thinking businesses,
“Sweden is dedicated to innovation and sustainability, making it appealing to businesses striving for responsible growth. In addition, Swedish consumers are increasingly demanding sustainable products and services. Companies demonstrating a commitment to sustainability have a competitive advantage.”
Challenges and opportunities
Expanding into Sweden does not come without its set of challenges and opportunities. Hed acknowledges issues like a shortage of skilled workers in certain sectors, technology, healthcare, and engineering, posing recruitment challenges for some industries. Hed recognises that other workforce challenges may cause investors to take another look at the numbers,
“Sweden is relatively expensive, which can be a hurdle for companies aiming to attract and retain employees.” It seems that such favourable environmental and social conditions have a more challenging set of governance, “Sweden has a comprehensive regulatory framework to protect consumers and employees. Companies need to be well-versed in these regulations before entering the market.”
Making the move to Sweden
Hed suggests that companies should do their homework before expanding to Sweden.
“Before making any expansion decisions, conduct comprehensive research.” She stresses the importance of understanding the local market, regulatory environment, and cultural norms.
Building connections through Swedish business networks can also be a crucial step in establishing a presence in the market. “Sweden offers numerous business organisations and networks that facilitate connections with other companies and provide insights into the local market. Engaging in the Swedish business community can help in building relationships and establishing a presence in the market.”
João Lopes da Silva, the Vice President of Kreston Iberaudit and a Partner at the Porto and Lisbon offices of Kreston Iberaudit, is a graduate in Administration and Finance from the Instituto Superior de Gestão (1984 – 1989). He is also a Certified Accountant accredited by the Order of Auditors. João had an impressive 29-year journey that started at KPMG and later flourished at Moore Stephens as a partner for 13 years.
Investing in Portugal
January 11, 2024
Investing in Portugal is on the rise, particularly in Lisbon. Outperforming cities like Budapest and Rio in the Cities of Economic Influence Index, Lisbon offers a mix of economic promise and a conducive regulatory landscape. Kreston Iberaudit in Portugal, guided by João Lopes da Silva’s leadership, provides essential services from financial consulting to tax advisories for expatriates. We asked Lopes da Silva to walk us through the essentials of setting up a business in Portugal.
Expanding into Portugal
Silva’s expertise and Kreston’s guidance are invaluable for businesses aiming to thrive in Portugal’s promising market, where understanding the economic, regulatory, and tax environments is crucial for successful expansion. Silva expands,
“Portugal appears among the best countries to invest in. Lisbon is one of the most influential cities in economic terms. It is the only Portuguese destination present in the Cities of Economic Influence Index, ahead of Budapest and Rio de Janeiro. Portugal’s capital city scored 72,4 points in the Economic Power category and 78,86 points in the People and Politics indicator, according to CEOWorld’s magazine. In short, all these reasons make Portugal well placed for the future growth of its economy”
Business structuring in Portugal
However, venturing into the Portuguese market requires careful navigation through various business considerations. Kreston Iberaudit stands at the forefront of this journey, offering expertise in areas ranging from administrative services, and financial consulting, to tax regime advisories for expatriate personnel. Silva warns that the regulatory landscape can be tricky for new businesses to navigate,
“For entrepreneurs, understanding the investment landscape is crucial. Incorporating a Limited Liability Company (Lda.) in Portugal can start with as little as 1 Euro, whereas a Limited Company (S.A.) demands a minimum capital of 50,000 Euros. The process, ranging from 15 to 45 days, is streamlined, but demands adherence to local regulations including obtaining a tax identification number for foreign investors and directors.”
Business structure selection is pivotal, balancing between Limited Companies, which offer limited liability and local business perception, and Establishments, serving as extensions of overseas parent companies without separate legal identities. Each structure bears its unique tax and audit obligations, influencing the decision-making process. Silva recommends following advice from a tax expert before entering the country, where possible,
“The intricacies of tax and regulatory frameworks are equally important. Portugal’s tax landscape encompasses Corporate Income Tax, Personal Income Tax, and Value Added Tax (VAT), with varying rates across the mainland and autonomous regions. The country’s tax regime is nuanced, with specific considerations for social security payments, VAT registrations, and compliance requirements.”
Incentives
Silva is keen to emphasise that it is not just red tape waiting for investors,
“Beyond taxation, Portugal offers enticing incentives, including the SIFID II for I&D expenses, DLRR and RFAI for technological and industrial investments.” These incentives, coupled with the favourable conditions for setting up holding companies, make Portugal an interesting destination for international businesses.
Certified tax advisor and dedicated tax expert with a focus on and experience in multinational group tax, transfer pricing, VAT and tax technology. Background in business, law and IT and keen to combine those fields.
Nearshoring in Europe: Protecting value chains
Nearshoring in Europe has become a trend since COVID, as companies grapple with strategic shifts and challenges in the global business landscape and bring operations closer to home. Amidst the complexities of international trade, transfer pricing emerges as a critical aspect that demands careful consideration. Martin Bonner, partner at AREA Bollenberger in Austria, shares his insights into the trends, challenges, and recommendations shaping the world of transfer pricing and cross-border operations.
Supply chains and a shift towards Europe
In recent years, a notable trend has emerged among multinational corporations seeking to safeguard their value chains. Martin Bonner sheds light on this shift, “Companies are increasingly practising nearshoring where feasible. Reasons include ensuring supply chain security, compliance, and cultural aspects.”
The motivation for this move is multifaceted. Supply chain security, compliance considerations, and cultural compatibility are key drivers. However, the shift is challenging. Bonner acknowledges challenges such as the availability of European suppliers and the persistent need to source from regions like Asia due to cost considerations. “If sourcing from the Far East proves significantly cheaper, it remains a viable option,” notes Bonner, pointing to regulatory measures like the Carbon Border Adjustment Mechanism (CBAM), prompting a shift towards EU sourcing to sidestep compliance and import costs.
Transfer pricing dynamics
The relocation of production from Asia to Eastern Europe brings new opportunities and challenges in transfer pricing. Bonner explains, “Transfer pricing setups generally simplify when production shifts from Asia to Eastern Europe.”
However, the simplicity comes with a caveat. Tax audits in the Far East often deviate from understanding European transfer pricing regulations, raising the spectre of double taxation. Bonner emphasises the importance of assessing transfer pricing setups locally in all regions involved.
Bonner highlights the value of leveraging the Kreston network to mitigate this risk. “Our Kreston network is beneficial, with local transfer pricing experts reducing the risk of double taxation,” he states, underlining the significance of a global support system in navigating the intricacies of cross-border operations.
The evolving business landscape in Austria
Reflecting on the past 12 months, Bonner observes a shift in the dynamics for international clients doing business in Austria. “Compliance work has increased, and economic, geopolitical, and global political risks have led to a decreased willingness to invest,” he notes. Investments, when made, are now more strategically focused on domestic or closer markets, mirroring a trend of risk aversion and heightened scrutiny in the current geopolitical climate.
Proactive measures for international businesses: Advice for 2024
As businesses contemplate expansion into Austria in 2024, Bonner offers a comprehensive set of recommendations. “Our experience shows that even smaller companies are increasingly subject to transfer pricing audits,” he warns. Bonner stresses the importance of proactive engagement with tax aspects from day one, encompassing transfer pricing and withholding tax, VAT, customs, and the implications of regulatory measures like CBAM.
“With the extensive resources and expertise of the Kreston network at our disposal, we are well-equipped to provide top-tier services addressing all these aspects,” assures Bonner. His advice underscores the necessity for a holistic approach and strategic foresight to navigate the intricate web of cross-border business operations. As businesses chart their course through the challenges and opportunities of international trade, insights from experts like Martin Bonner offer a valuable compass, guiding enterprises towards success in an increasingly complex global landscape.
Elena Ramírez Marín currently oversees the Tax and Outsourcing areas at Kreston’s office in Catalonia, representing Kreston International in Spain, Andorra, and Portugal. With a 30-year background in the tax and auditing sector, her career has been particularly focused on outsourcing and tax services. She holds the position of Manager at the Kreston Iberaudit International Office and is a member of the Kreston Board.
Investing in Spain
We recently spoke to Elena Ramírez Marín, partner at Kreston Iberaudit about the surging interest in investing in Spain during 2023 and the outlook for 2024. Spain attracts international businesses from the USA, UK and Germany, a trend underscored by striking figures: a gross foreign investment exceeding €34,178 million in 2022, marking the second highest since records began in 1993. With record FDI coming in, exports going out also hit a record €319.86 billion. This good news is underlined by the European Commission’s prediction that Spain will continue to outperform the German economy almost 2:1 for the next 2 years.
“In the first three months of 2023, Spain saw an 8.1% increase in gross foreign investment compared to the same period in 2022, with non-ETVE (holding) investment growing by 20.3% to reach 9,912 million euros. This marks a 50.8% rise from the five-year average. Industry emerged as a key sector, attracting 48.8% of total foreign investment, almost equal to the 48.5% garnered by the services sector, while construction received 2.6%.”
Strategic location
Marín highlights Spain’s unique geographical position: “at the crossroads of Europe, Africa, and Latin America.” This strategic placement not only facilitates entry into diverse markets but also enables companies to establish robust international business connections. The time zone advantage is a cherry on top, allowing for efficient global coordination, which is vital in today’s interconnected business world.
Talent pool and quality of life
The availability of a skilled workforce is a crucial asset for any country aiming to attract business. Marín emphasises Spain’s strength in this regard, citing its “internationally renowned universities and specialised training centres.” This, coupled with Spain’s high quality of life, positions it as an attractive destination for both businesses and talented professionals from around the globe.
Economic stability predictions
Spain’s economic resilience, particularly in overcoming recent challenges, cannot be overstated. Marín points out that this stability creates “an enabling environment for companies seeking to grow and expand in a climate of certainty.” In an era marked by global economic volatility, this stability is a beacon for companies seeking a secure environment for their investments.
“Despite a challenging international environment, Spain’s foreign trade remains robust, particularly in exports, which have grown faster than those in neighbouring countries. In 2022, Spain ranked as the fourth largest exporter of agri-food and fisheries products in the European Union, trailing only the Netherlands, Germany, and France. Globally, it stood as the eighth largest exporter in this sector, with the top three being the United States, Brazil, and the Netherlands.”
Financial incentives available for investing in Spain
The country’s fiscal policies are strategically designed to attract investment. Marín notes the “various tax incentives and benefits to companies, including patent box, digital nomad incentives, holding companies and tax exemption on digital innovation” within the Spanish tax system. These incentives, along with accessible financing and attractive banking conditions, lower the barriers to entry for businesses and stimulate job creation, vital for any thriving economy.
Robust infrastructure and connectivity
Spain’s infrastructure plays a significant role in its business appeal. Marín underscores this, pointing to the country’s “modern infrastructure and efficient transport network.” From extensive road and motorway networks to advanced rail systems and strategic seaports, Spain offers seamless connectivity essential for business operations and logistics.
Spain in the European and global context
As a member of the European Union, Spain offers businesses key access to the single market and a network of international trade agreements. This access is invaluable for companies looking to expand within the EU or establish global operations. The significant foreign investment and dynamic foreign trade, particularly in the agri-food sector, underline Spain’s role as a pivotal player in the global economy.
Famatel: A family success
Famatel is one such success story of the rapidly growing Spanish economy. A Spanish multinational with a global presence experienced a rapid expansion. As a family business, Famatel needed flexible and adaptive support.
Kreston Iberaudit’s supported restructuring the group for optimal taxation, along with providing expert advice on Transfer Pricing and compliance with Spain’s tax obligations, underlines the critical support local expertise can offer in the complex arena of international business expansion.
Famatel’s satisfaction with Kreston Iberaudit, led to subsequent collaborations in other countries. Montse Duran, CFO at Famatel, attests to Kreston Iberaudit’s ability to “quickly detect and satisfy the needs” of Famatel in areas like accounting, tax, and finance, highlighting the importance of close attention and customised solutions in international business.’
David Olivares Martínez has been Managing Partner at Kreston Iberaudit in Madrid for almost 2 years. With over 20 years in the legal profession, working in networks such as Crowe and BDO, Martínez recently was included in the 16th edition of Best Lawyer in Spain™ 2024 in the Corporate and M&A category.
Successful M&A strategies in Spain
David Olivares Martínez Managing Partner at Kreston Iberaudit shares insight from 20 years of developing successful M&A strategies in Spain. David was recently included in the 16th edition of Best Lawyer in Spain™ 2024 in the Corporate and M&A category, making him well-placed to understand the nuances of buying and selling companies is more than just a business necessity – it’s an art form, particularly with a volatile M&A market in Spain.
“Corporate professional services in purchase and sale transactions are not just obligations but essential for our clients, especially given the growth in corporate transactions in recent years,” says David Olivares Martínez.
When to sell
Understanding when and why to sell a company is a decision layered with complexities. As David notes, “It could be due to a new competitor altering industry norms, the retirement of an owner, or the challenges of generational replacement.” These factors underscore the need for expert guidance in timing and strategy.
The process is far from formulaic. “Not all companies hold the same value or are sold in the same manner,” David remarks. Each transaction is unique, and influenced by internal dynamics, management styles, sector specifics, and market conditions. This demands a tailored approach, considering factors like speed, confidentiality, and price.
Investment groups
Investment groups, too, face their challenges. “Buying a company at the right time and price, understanding market synergies and strengths, these are strategic issues that require in-depth analysis,” David adds. This highlights the importance of expertise in guiding acquisition decisions. Bringing all elements of M&A transactions under one roof offers value for money to the client, with the role of the legal team particularly crucial.
“They ensure compliance in various areas like commercial, labour, tax, and financial regulations, while also identifying potential contingencies that could impact a transaction. Our goal is to offer legal coverage in all areas, ensuring our clients always operate within the legal framework,” David emphasises.
Ongoing relationships
“Once a transaction is closed, our involvement doesn’t end. We continue providing services based on the client’s ongoing needs, be it legal, tax, or outsourcing,” says David, “This coordinated effort across all business areas ensures that we provide an optimal service focused on our client’s best interests.”
A member of the team at Kreston Iberaudit Andorra and a partner at Valgianni, she possesses extensive experience in business strategy, a field she has been immersed in since 1997.
Her educational credentials include a Bachelor’s in Business Administration from the Instituto Tecnologico Autonomo de Mexico, complemented by an MBA from ESADE. She further honed her expertise with a specialisation in International Finance from Cornell University. In acknowledgement of her distinguished contributions, several Iberian universities have conferred upon her Doctorate Honoris Causa degrees. Moreover, she has obtained diplomas from IESE in Negotiation and the Blue Ocean Institute in diversification strategies.
Foreign investment opportunities in Andorra
Kreston Iberaudit, Spain, works with clients looking for foreign investment opportunities in Andorra. This small principality located between France and Spain has emerged as a preferred destination for business investments due to its low tax system and strategic geographical position. The local firm is run by Giannina Tacca Soriano, who has worked with large global telecom brands such as Orange and Vodafone, and household name brands such as Aguas de Portugal, Credit Lyonnais and Nestlé.
With such diverse global experience in the region, Giannina helps us understand what brings wealthy investors to Andorra.
Tax benefits in Andorra
“It offers significant tax benefits for companies, helping them reduce their tax burden and enhance competitiveness. The country is within convenient reach of major European cities and ports, such as Barcelona, Madrid, and Marseille.”
The allure of Andorra for investors is significantly rooted in its tax system, concludes Giannina, “a series of tax benefits that make it an interesting option for companies seeking to optimise their tax burden.” This approach to taxation is not about creating a tax haven but about establishing a low-tax regime that aligns with the guidelines of the OECD.
The government tax on business profits (I.S. Impuesto de Sociedades), as well as the tax on personal income (IRPF Impuesto sobre la Renta de Personas Físicas), are capped at a maximum 10% tax on EBITDA and on Personal income, making it an economically viable option for businesses and professionals. Additionally, the cost of labour and social security contributions are competitive, providing further financial incentives for businesses.”
2012 Foreign Investment Law
Giannina believes a pivotal moment for Andorra’s economic trajectory was the introduction of the Foreign Investment Law in 2012.
“This legislation opened doors for global investors, allowing any foreigner to invest in Andorra. This move, coupled with Andorra’s adherence to international tax standards, has positioned it as a reliable and attractive destination for global capital.”
Geographically, Andorra’s proximity to major European cities is a significant advantage, just 200 km by car from the Port of Barcelona or the French city of Toulouse, 5 hours by train from the city of Madrid, and 500 km from the Port of Marseille. This strategic location provides convenient access to key European markets, adding to Andorra’s appeal as a business hub.
Personal tax laws in Andorra
Individuals seeking fiscal residence in Andorra are also drawn by the tax benefits, explains Giannina,
“The personal income tax system is simple, with a maximum rate of 10% for personal income above €40.000 and rates as low as 5% for any annual personal income lower than €40,000 or 0% tax if the income is lower than 24.000€. This tax structure is attractive compared to many other countries, offering significant savings for residents.”
Housing crisis
Andorra’s economy has seen growth, particularly in the real estate sector, reflecting its increasing attractiveness as a business and residential destination. The demand for real estate has “had a 25% yearly increase” in recent years, and prices have risen “from an average purchase price of €2,100/m^2 in 2018 to €4,500 /m^2 in 2023, expected to be €5.300/m^2 in 2024.”
Andorra’s urban development has been responsive to its growing population, which has “increased from 70,000 inhabitants in 2012 to 82,000 in 2022, with an expected 100,000 by 2027.” This population growth, driven by new residents, is creating opportunities in the construction, services, and real estate sectors.
These new inhabitants are mainly investors who are attracted by lifestyle benefits such as a low tax crime rate and a territory made of 468 km^2 of nature with lakes and, probably the highest concentration of protected areas in the world since it has 3 nature-protected spaces, where several winter and summer sports are practised. The largest protected nature area is the Madriu-Perafita-Claror which covers 10% of the surface area of Andorra and its landscape is spectacularly beautiful, which is why it was declared a UNESCO cultural landscape world heritage site, notes Giannina.
Recently, Spanish or French YouTubers moving into the area have been blamed for a housing price increase, causing the government to instigate a temporary ban on new investment from wealthy foreign investors buying property.
“The digital sector finds Andorra promising due to its commitment to technological infrastructure and favourable tax rates for digital enterprises. In case of being a Youtuber, Influencer, or digital content supplier, your income will be taxed in Andorra at 10% EBITDA and 10% Personal Income.”
Although this newest move to restrict the sale of the property to foreign investors is a temporary measure, it is set to be replaced by a tax on all foreign residents property purchases. The revenue generated from this tax will be allocated to constructing more affordable rental housing, addressing the needs of local Andorrans.
Passive residence in Andorra
However, Giannina cautions that there are still ways to by-pass this move;
“The ban applies to non-residents, suggesting that wealthy foreigners might simply respond by applying for residency permits to be treated as residents. A residency option called “passive residence” requires living in Andorra for just 90 days per year. It is an attractive option for affluent individuals, particularly digital nomads, who earn their income abroad.
Passive residents are typically obliged to invest at least €600,000 in the country, with a substantial portion of investors deciding to directly invest in real estate. This aspect of the residency program underscores the complexity of addressing housing affordability in a nation where attracting wealthy foreign investors and residents has long been a cornerstone of the economic strategy.”
Wealth management
After a housing market stagnation that began in 2008 and started to see changes in 2016, Andorra sees itself in an unusual predicament, a victim of the success of its taxing policies. However, due to its transformation from a quaint mountain principality to a bustling centre of international business, the country is still keen not to be considered a tax haven.
“Andorra is recognised and accepted by International Tax Institutions of the OECD as not being a tax haven but a low taxes country that applies the OECD procedures. Its low tax policies can still appeal to wealthy investors. Almost 70% of the Moto Grand Prix Teams (competitors and technicians) live in Andorra; as well as cyclist runners who enjoy cycling up and down the different hills of Andorra. In addition, Andorra offers great security with almost nonexistent street robbery.
With a low VAT tax on Capital Sell such as 2.5% tax and 0% tax on capital gains, Andorra has also attracted professional art collectors that live and make businesses in the principality, including Gorgeov, Philippe Shangti and the Thyssen Baroness Carmen Cervera ”
With a high quality of life and a favourable tax regime, investors will continue to find Andorra attractive for some time.
“Andorra must carefully manage its growth to ensure it remains an idyllic haven without compromising its core values. In doing so, it seeks to maintain its status not as a tax haven, but as a calm Principality surrounded by the Pyrénées mountains with a low-tax policy aligned to OECD standards, offering a unique blend of economic opportunity and high-quality living to both investors and locals.”
European Commission SME relief package impact in France
January 10, 2024
In September 2023, the European Commission announced an SME relief package to support the 24 million SMEs that represent 99% of all businesses in Europe. The package, a mix of streamlining administration processes and a support fund, has been created to support the cornerstone sector, which has felt the turbulence of the last few years. We spoke to Virginie Lopes in France, Directrice Marketing & Communication du réseau Exco, Exco SAS, to get an understanding of how this investment might support business in France.
SME relief package: Opportunities in France
Lopes believes the critical development on the horizon is the European Commission’s September announcement of a relief package for SMEs that offers tangible benefits for their clients, stating, “Reduced administrative hurdles streamline procedures, saving time and costs. This allows for smoother cross-border activities and better resource utilisation.”
These improvements are not to be overlooked. Administration costs can eat into cash flow, essential for riding out tough economic times, “Streamlining administrative procedures and facilitating cross-border activities through platforms like “Your Europe” can enable our clients to expand their market reach, tap into new opportunities, and foster international growth.”
Funding
In addition, Lopes highlights the access to financing, stating, “The availability of €200 billion in funding until 2027 offers a unique opportunity for our clients to fuel growth, innovation, and resilience within their businesses.”
Beyond finances, Lopes shares the significance of addressing skills shortages, saying, “Recognising qualifications from third-country nationals provides our clients with a more skilled workforce, aiding in tackling operational challenges and fostering innovation.”
The emphasis on sustainable finance aligns with evolving market demands. As Lopes notes, “Support for SMEs in adopting sustainable practices helps our clients align with consumer expectations and regulatory requirements.” Essentially, these measures create an ecosystem fostering growth and sustainability for French clients.
Trends and challenges
Reflecting on the past year, Lopes acknowledges France’s continued success in attracting foreign investment, particularly in industrial and R&D projects. However, Lopes cautions that internal and external challenges, such as inflation and geopolitical uncertainties, could impact the nation’s competitive standing. “France’s capability to attract businesses in innovative sectors is commendable, but challenges like inflation and geopolitical uncertainties add a layer of complexity.”
Market knowledge
Lopes offers strategic insights for international businesses eyeing France in 2024, “Understanding the business environment is key. Familiarise yourself with French culture, regulations, and legal frameworks. Consult with local experts to navigate the market effectively.”
She also highlights the importance of local partnerships: “Establish collaborations with local entities. This enhances your understanding of the market and builds a foundation for successful operations.”
Adaptation to regulations is a key to success, “Ensure compliance with French business regulations, labour laws, and industry standards. This might involve adapting products, services, or processes to align with local requirements.”
Turning to talent acquisition, she advises, “Leverage France’s skilled workforce. Explore local talent pools and take advantage of incentives for hiring and training employees.”
Localisation strategy
“Market localisation is important to break into the market in France. Tailor your strategies to suit the French audience. Localisation enhances your market penetration and resonates with local consumers.”
Highlighting the rising importance of sustainability, Lopes encourages businesses to “Align practices with environmentally friendly approaches. This resonates well with the French market, which values eco-conscious initiatives.”
Lopes concludes with a nod to the power of networking, stating, “Engage in local networks, attend industry events, and participate in community initiatives. Building relationships within the French business community opens doors for opportunities.”
If you would like to know more about the SME packages available in France, please get in touch.
News
Investing in Germany
Andreas Katz, Senior Associate Partner at Kreston Bansbach shares his view of the market and key insights on investing in Germany in 2024.
Germany is regarded as the European powerhouse of innovation and industrial strength. The first half of the decade has challenged that long-held accolade, with sluggish growth over the last 3 years caused by a struggling manufacturing industry. However, as we step into 2024, the dynamics of doing business in Germany are shifting, marked by new challenges and opportunities.
From China to Europe
One of the key questions facing businesses today is whether to pivot away from China towards European suppliers to protect their value chain. Katz notes, “Our clients at Bansbach, mostly medium-sized groups…often contract with third-party suppliers within Europe to save on logistics costs. Subsidiaries of these medium-sized groups in Asian countries like China are often focused on sales activities and limited assembly work and not on production. While certain clients have pivoted away from certain countries like China within their supplier base now that political risks are more heavily weighted, this is not a major trend within our client base at Bansbach.”
This trend underscores a strategic shift towards localisation, leveraging the proximity and cost advantages within the European Union. However, Katz also clarifies, “While certain clients have pivoted away from countries like China…this is not a major trend within our client base at Bansbach.” This suggests that while some businesses are diversifying their supplier base, the shift isn’t widespread, emphasising a more nuanced approach to supply chain management.
Transfer pricing in Germany
A significant aspect of doing business across borders, Katz points out an increase in transfer pricing-related tax audit issues, stating, “We expect this trend to continue and that transfer pricing issues will often be the main focus in tax audits.” He warns of the financial risks associated with non-compliance, “In case the transfer pricing set-up of a group is not compliant with the applicable international and national standards and a group does not actively monitor its transfer pricing, findings in these tax audits can quickly amount to very significant amounts.”
Katz underscores the need for businesses to “actively monitor its transfer pricing.” His advice is clear – ensure compliance with international and national standards to mitigate the risk of significant financial repercussions.
Energy crisis
The energy landscape has always been a cornerstone of industrial activity, and recent geopolitical events have brought this into sharp focus. Katz highlights the impact of the Russia-Ukraine war on energy prices, a challenge particularly for energy-intensive industries. He notes, “The loss of [cheap energy from Russian gas] is a major challenge that may very well be one of the defining issues for German industrial development for years to come.” This situation demands strategic foresight from businesses, particularly in planning for energy cost fluctuations and exploring sustainable alternatives.
Advice for investing in Germany in 2024
For businesses looking to expand into Germany, Katz offers a word of caution and guidance. “Ensure that they are compliant with transfer pricing regulations and actively manage their transfer prices,” he advises, “Given that it is not always possible to resolve resulting double taxation with all countries this may lead to final double taxation and therefore is a significant financial risk.”
Luc works as a VAT expert at Kreston MDS in Beersel at Kreston VDN. He began his career as an inspector with the Belgian VAT Authorities. He provides VAT expertise and advice for the mid-market and SMEs. Luc has also worked within a large big 4 company as VAT director. He is specialised in EU VAT matters, cross-border trade and real estate issues.
2024 EU VAT Regulations January update: What is the real impact on gig economy digital platforms?
The impact of 2024 EU VAT Regulations on the gig economy hit the headlines this week as consumers reacted to the 1 January update, only partially rolled out across the EU. Despite the coverage across social media, the new update does not seek to target casual sellers, but has been created to fill the VAT shortfall, after a recent ruling in the UK court against Uber redefining Uber as an employer and therefore liable for VAT.
We spoke to Luc Heylens, Kreston Global’s Indirect Tax Group Technical Director and Director of VAT at Kreston VDN in Belgium to explain the wider context of this court ruling and new VAT update and what it means for businesses with operations in Europe.
VAT in the Digital Age (ViDA)
The digital economy has long been stress-testing antiquated tax systems, set up well before the onset of the Internet. The EU VAT gap has been a focus of the European Commission, with lost revenue in Member States reaching €99 billion in VAT revenues in 2020. ViDA (VAT in the Digital Age) has been part of the response, with the new legislation adopted across the region from 1 January 2024. In regards to the introduction of ViDA. Heylens is resolute about the change,
“Conservative estimates suggest that one-quarter of the missing revenues can be attributed directly to VAT fraud linked to intra-EU trade. The new system introduces real-time digital reporting for VAT purposes based on e-invoicing that will give Member States valuable information they need to step up the fight against VAT fraud, especially carousel fraud.”
Shortening the €99 billion VAT gap
The European Commission has already seen impressive reductions in the VAT gap, reducing to €61 billion in 2021. This has been attributed to several different environmental factors, not least an improvement in compliance during COVID so businesses could access support. Heylens believes that businesses will welcome ViDA,
“VAT arrangements in the EU can still be burdensome for businesses, especially for SMEs, scale-ups and other companies that operate cross-border. There is already a great deal of cost involved when starting the business. ViDA allows businesses to pay VAT in just one member country. The administrative burden is then on that country to share the VAT correctly to other member countries.”
The introduction of a single VAT registration across the EU
Building on the already existing ‘VAT One Stop Shop’ model for online shopping companies, the proposals would allow businesses selling to consumers in another Member State to register only once for VAT purposes for the entire EU, and to fulfil their VAT obligations via a single online portal in one single language. Further measures to improve the collection of VAT include making the ‘Import One Stop Shop’ mandatory for certain platforms facilitating sales to consumers in the EU.
VAT changes tackling the gig economy: Uber and Airbnb
New digital economy businesses have also brought in the gig economy, a challenge in terms of understanding what a business is before VAT can be applied. Recent court cases against two global platforms, Airbnb and Uber, have established drivers and home-owners as workers and not contractors, meaning the individuals are now subject to VAT. Uber was ordered to pay the UK HMRC £615 million in outstanding VAT in 2022, opening the door for the European Commission to insist that platform businesses correctly declare their VAT in member states. Heylens feels the tightening of regulations was inevitable,
“In this digital age, the EU recognises the complexity of identifying who exactly provides services such as accommodation rentals or transport. The crux of the issue lies in distinguishing whether the service provider is an individual, like a driver, or a company, such as Uber. This becomes particularly challenging when individual service providers, who are physical persons, must register for VAT in their respective countries. This requirement can lead to a burdensome amount of formalities, often for minimal gain. Therefore, if VAT payments were to be centralised through these platforms, it would streamline the process, reducing the administrative workload for individual service providers and ensuring a simpler method of VAT collection.”
Impact on SME businesses
Heylens is hopeful the SME sector will take heed of these developments and prioritise paying the correct VAT, “Under the new rules, platform economy operators, in particular the short-term rental of tourist accommodation and passenger transport will become responsible for collecting and remitting VAT to tax authorities when their users do not, for example because they are a small business or individual provider (deemed suppliers). From 2025, these platforms will be made responsible for VAT payments in certain situations (C2C and C2B transactions). The implementing regulation stipulates that the platform is subject to VAT in all cases where the provider has not provided a valid VAT number.”
E-invoicing
These proposals and possible changes will probably have a significant impact on companies’ systems and processes. Businesses operating in the EU should consider their readiness for the changes should they come into force, particularly regarding the systems changes that would be required for standardised e-invoicing. If implemented, the simplification regime (OSS) offers businesses opportunities to streamline their reporting obligations.
Heylens is resolute about the changes, but warns businesses should be considering these updates in their financial planning,
“Of course, individuals and businesses often seek ways to circumvent paying VAT, which is a typical practice in taxable transactions, such as the Uber case in the UK. It foreshadows the likely penalties for smaller businesses, and the magnitude of unpaid taxes and ensuing settlements highlights the significant financial stakes involved. We must guide our clients, especially those in the gig economy or utilising various platforms, towards adhering to VAT regulations. Given the severe financial implications of non-compliance and the impending enforcement of new regulations within a few months to a few years, we must inform and prepare our clients promptly.”
If you would like advice on the new 2024 EU VAT Regulations and how it might affect your business, please get in touch.
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__cf_bm
30 minutes
This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
bcookie
1 year
LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
bscookie
1 year
LinkedIn sets this cookie to store performed actions on the website.
currency
1 year
This cookie is used to store the currency preference of the user.
lang
session
LinkedIn sets this cookie to remember a user's language setting.
li_gc
6 months
Linkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes.
lidc
1 day
LinkedIn sets the lidc cookie to facilitate data center selection.
UserMatchHistory
1 month
LinkedIn sets this cookie for LinkedIn Ads ID syncing.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Cookie
Duration
Description
ac_enable_tracking
1 month
This cookie is set by Active Campaign to denote that traffic is enabled for the website.
device_view
1 month
This cookie is used for storing the visitor device display inorder to serve them with most suitable layout.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Cookie
Duration
Description
__kla_id
2 years
Cookie set to track when someone clicks through a Klaviyo email to a website.
_ga
2 years
This cookie is installed by Google Analytics. It is used to calculate visitor, session and campaign data and it also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to identify unique visitors.
_ga_M0XVMQMRZ1
2 years
This cookie is installed by Google Analytics.
_gat_gtag_UA_188891991_1
1 minute
This cookie is set by Google and is used to distinguish users.
_gat_gtag_UA_7661078_5
1 minute
This cookie is set by Google and is used to distinguish users.
_gid
1 day
This cookie is installed by Google Analytics. It is used to store information on how visitors use a website and helps to create an analytics report on how the website is performing. The data collected includes the number of visitors, the source of visitors and the pages visited in an anonymous form.
AnalyticsSyncHistory
1 month
Linkedin set this cookie to store information about the time a sync took place with the lms_analytics cookie.
CONSENT
16 years 5 months 19 days 16 hours 12 minutes
These cookies are set via embedded YouTube videos. They register anonymous statistical data e.g. how many times the video is displayed and what settings are used for playback. No sensitive data is collected unless you log in to your Google account, in that case your choices are linked with your account, for example if you click “like” on a video.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
